AI in the Data Center: Strategies for Efficiency and Sustainability

Data centers already consume nearly 2% of global electricity, and AI adoption is set to accelerate that figure.¹ For IT leaders, unchecked power consumption is more than a line item, it is a direct risk to financial performance, sustainability commitments, and regulatory compliance. Yet at the same time, scaling AI has rapidly become non-negotiable for competitiveness.

This creates a dual imperative: build infrastructure that delivers the performance AI requires, while embedding energy efficiency and sustainability at the core.

The good news is that these goals are not mutually exclusive. Enterprises that are intentional about incorporating energy efficiency into their AI infrastructure can move toward their sustainability goals, strengthening ESG credibility, and realize financial advantages, all while positioning themselves to lead in the AI era.

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